When you hear the words ‘London nightlife’, hairdressers might not spring to mind, but clusters of barber shops around the city are getting just as much late-night action. Yushy captured those barbers offering around-the-clock meeting points for men across the city.
Mila, our Gen Z activist, just joined our AMP collective and replies to the relentless demand for insight and authenticity from her generation with our January Her Say piece.
Generation Right: The Unyielding Belief in Change / Hope in the Chaos is both challenging and eye-opening.
Nico Froehlich has been awarded Gold in the category Analog / Film / Portrait. The award recognises, honors and connects talented photographers from around the world to new audiences and new eyes in the creative circles of Tokyo.
Bitossi Ceramiche, the iconic Italian ceramics house, has unveiled the new captivating photography by Metz+Racine highlighting the artistry behind their eclectic collections.
Junior spent the day with Takeo and documented an unorthodox lifestyle of a multi-talented artist. As he put together multiple outfits, they spoke on music, fashion and the influence the Dandies of the Congo had on Takeo.
Spotted on the roads of West London – iconic black cabs wrapped in the joyful Michael Bodiam shots for Amaffi, styled by Jacki Castelli, produced by AMP.
The idea of a Perfume house was born more than 10 years ago. It arose from the desire of the founder and President of the company, Madame Amaffi, to create a unique luxury perfume product worthy of kings in the broad sense of the word.
Nico captures in his self-initiated project 'All that Remains' how the youth of today live in a world of contrasts, where opportunity and innovation coexist with inequality and systemic barriers.
Freya captured Tim Steidten for the German football magazine 11 Freunde.
Tim Steidten, the only German manager in the Premier League, is tasked with transforming West Ham United into a top-tier team. Appointed as the club's Technical Director in June 2023, Steidten oversees critical responsibilities such as scouting, squad planning, and team composition.
Yushy shared his travel journal about his recent trip to Mumbai, the city of contradictions.
Mumbai is a city of contrasts that somehow makes perfect sense. It’s where glittering skyscrapers tower beside sprawling slums, luxury cars navigate streets shared with hand-pulled carts, and dreams are constantly being realised or redefined.
Last week, we teamed up with the powerhouse duo, Anais & Dax, to shoot an exciting campaign for PayPal in Hackney, spotlighting the vibrant small business community. (More details to come soon!)
As the year comes to a close, AMP co-founder Alex find herself reflecting on the evolving role of women in society. From entrepreneurship to motherhood and personal identity, women continue to break barriers while navigating a balancing act that’s both challenging and inspiring. This year, AMP championed causes like neurodiversity through the Be Nice Projects: Youth & Revolt edition and brought incredible campaigns to life, including our award-winning Consent Campaign and EE No Hate Campaign.
New work for Amaffi by Michael Bodiam, set design by Jacki Castelli. Produced by Lucia Devaris @ AMP
This latest volume is a powerful testament to the resilience, strength, and unity that define the people of the United Kingdom.
Created in partnership with the British Journal of Photography, the book features 200 shortlisted images from this year’s award including Freya's portrait of Fathma.
300 Entertainment commissioned Junior to capture Kehlani and Jordan Adetunji on the final stop of tour.
The female photographer duo capture the essence of Graff, the home to the most fabulous jewels in the world. ✨💫💎
✨ Let’s turn art into action.
Celebrate a conscious holiday season with meaningful gifts – explore our hot-off-the-press Youth & Revolt Issue, a curated selection of artist prints and books and don’t miss the chance to pre-order our merchandise.
💫 Be Nice. Make a Difference.
The image will be included in the Portrait of Britain Book Vol 7 published by Blue Coat Press.
The Clemens Sels Museum Neuss invites visitors for the first time in Germany to trace the significant influences of Symbolist and Pre-Raphaelite art on the history of photography showing around 100 works including Freya Najade’s.
Anais Stupka’s portrait ‘Crystal’ featuring the artist’s muse, singer & songwriter Töpia has been chosen by Photo Vogue.
New work by Kell Mitchell for Revitive – explaining the medical device which is built to help with circulation.
As the world moves forward, survivors of hurricanes Helene and Milton remain in the aftermath, living with the untold impacts of these historic storms. Story by Nicole Albarelli, Images by Junior.
Yushy capturing Sherelle for H&M
Freya Najade is showcasing her work at the Hamburg Portfolio Review exhibition in the German Hanseatic city. A top-class jury screened over 1200 applicants from 95 countries and selected Freya Najade as one of 100 photographers.
By laying on skin color labels the photograph ' ‘Lady in Blue’ conveys a powerful message raising awareness of how easily we judge people based on exterior features. It’s a familiar image but something doesn’t quite align inviting the viewer to step out of their comfort zone and give up old habits and misconceptions.
Michael Bodiam’s magical shot for Amaffi, set by Jacki Castelli, produced by AMP
Experience the true essence of Italian life through joy, warmth, and beauty—these images invite you to see Italy through the eyes of its locals.
New work for Google Fi by the husband and wife photographer is out. You can feel the sweet connection between the family members in the studio-built living room and home office.
Kell Mitchell shot the stills campaign depicting the Lidl UEFA Euro 2024 Kids Team at home with their families, enjoying fresh Lidl fruit & veg salads.
For brand eins Freya captured Germany‘s last wool weaving mill which was recently re-established combining century-old craftsmanship and historic machines with an innovative approach by its new owners.
The husband and wife photographer duo collaborated with Canva to create a library for them that reflects the diversity of their users. The shots were all over New York and its surroundings documenting a wide range of work spaces – from offices to homes and schools.
No dream is too big when the sky's the limit.
As part of Amazon’s mission to be Earth’s most customer-centric company, all of the electricity used by Amazon’s operations including its data centres was matched with 100% renewable energy in 2023.
The winner have been announced: Anais Stupka was awarded the 2nd Prize image in the category Portrait by acclaimed commercial and documentary photographer Todd Antony.
Yushy will be exhibiting his images from projects “Rave to The Grave” and “Underground Unknown Unmastered” Generation Electric VOL 2: Exhibition and Day Party on October 6th at Lost Horizon Bristol.
Summer visit to the fun fair featuring Lauren.
The Rival Cliques You’ll Find at Every Medieval Renaissance Fair
We can have fun with this but it’s never a joke. It’s not silly. We’re not f*cking about
They say the best thing about Notting Hill Carnival is that it brings London together. Yushy went down to Notting Hill with the hordes to catch the action.
Campaign for LaMer for their travel-sized star treatments ‘Little Luxuries’.
‘South of the River’ is an ongoing long-form project that incorporates various genres and approaches. Part social realism part biographical but ultimately a celebration of the working class spirit and the rich diversity of South East London the streets Nico calls home.
One of Britains greatest cultural inventions: Notting Hill Carnival. The annual two-day festival and (often deranged) open-air house party honouring the seismic influence of Afro-Caribbean culture on London.
Atmos is a nonprofit biannual print magazine focused on the cross-pollination of climate and culture, delivering award-winning journalism and creative storytelling. Freya Najade's images document how in Germany and Poland defunct coal mines are being converted into tourist attractions.
Dice revealed their third billboard on London Fields with this insane picture taken by Yushy at the very first Dialled In in 2021.
‘All that Remains’ portrays the youth of The Aylesbury Estate, once dubbed by an ex-Tory leader ‘Hell’s Waiting Room’.
The Hamburg Portfolio Review offers photographers the opportunity to present their work to international experts in the photographic industry.
A Path To Female Empowerment
– A personal piece by AMP co-founder Alex Lutostanska
Raising her daughter, alongside nieces, nephews, uncles, and aunties has been an eye-opening journey into the beautiful chaos of neurodiversity.
The Modern House asked photographer Freya Najade to take her cameras out in Hackney. Freya photographs “the brokenness and the beauty” of the borough she has lived in for nearly 20 years …
For the 175th anniversary of Harrods, Courvoisier has released 175 special bottles of its complex, aromatic blend, each of them encased in packaging designed by artist Clym Evernden.
Raising Funds for Neurodiverse Kids in partnership with The Wigan Foundation and in collaboration with Nicole Albarelli's "The Chronicles of Animals with Issues".
Vice sent Yushy Pachnanda to Benidorm – a sun-drenched paradise on the shores of the Mediterranean known for its population of hedonistic English tourists and ex-pats – to capture the chaos that unfurled before, during, and after Spain’s late 2-1 victory.
Nico Froehlich shoots stills for a short film Homework by Jamie DeSpirito which is funded by Film4 and BFI which will have its World Premiere this August at the BAFTA-qualifying Edinburgh International Film Festival, as one of just eight films in competition for The Thelma Schoonmaker Prize for Short Filmmaking Excellence.
Queenie book cover OUT NOW. Shot by Nico Froehlich
For the first-ever time in Glastonbury history, the festival’s South East Corner (sometimes referred to as the Naughty Corner) introduced a brand new South Asian-dedicated dance music stage this year — conceptualised by an entirely South Asian team and designed in collaboration with Dialled In, Daytimers and Going South.
Despite being a huge part of the British population, south Asian musicians rarely feature on festival line-ups. So it was joyous to have an entire area dedicated to our cultural vibrancy.
Raising money for the Wigan Foundation supporting neurodiverse kids
Euro’s are kicking off to a great start! Kell Mitchell’s Lidl kids team campaign for Lidl x UEFA. Each winning child will walk out with a player before every game of the Euro’s.
Anais Stupka campaign I’m Asking For It - campaigning to change the law to the affirmative consent model has been shortlisted for a Gerety Award...
Hate, Not in My Shirt Euros OOH campaign with the England and Welsh football teams and fans
There's a party on 4th of July, and you're not invited.
It's time to Crash The Party
They don't want you to be heard...
Habitat celebrates 60th anniversary. OOH campaign shot by Metz + Racine with New Commercial Arts.
Out now! Metz + Racine shoot for Habitat 60 Years of Design.
Metz + Racine pays homage to 'The Olive' in the latest issue of Linseed Journal. The story explores an ancient cleansing ritual that used oil and an exfoliant. The ritual involved scraping the skin with a custom-made object called a strigil.
AMP X Prodigious Events proudly presents COMMON GROUND, an exhibition that takes you on a journey through the shared experiences and complexities of human existence. Looking into the rhythms of life, showcasing the rich tapestry of emotions, instincts, and compulsions that shape who we are. Now being shown at Publicis Media Group offices.
Yushy shoots for Vice at London 4/20 - known as the Christmas Day of Cannabis, thousands of cannabis enthusiasts gather in London's Hyde Park to partake in a tradition of smoking marijuana together.
Graphic Nature Cover story for Kerrang "“We’re grateful for everything, because in a second it can be taken away”
Michael Bodium's Amaffi campaign in Robb Report Singapore
New prints from Natasha Kristian, a Ukraine & US photographer residing in Berlin. Her work draws on different worlds as she looks for unique aspects of humanity and documents life as an art form.
As Stress Awareness Month sheds light on the challenges of modern existence, stress emerges as an unwelcome yet inevitable companion. However, amidst this chaos, joy persists. In this insightful piece, we delve into the intricate interplay between stress and joy, recognizing their profound impacts on our well-being.
Kel Mitchell's new campaign for the Lidl X UEFA 2024. The official partner of the UEFA, Lidl are teaming up to give kids the chance to walk out on the field, side by side with some of the game's biggest legends - Cute! - this is a partnership we can get around!
Anaïs & Dax introduce Stripe Digital Payments new campaign.
Freya Najade will be a part of UK Women in Photography, an exhibition showcasing how the mediums of photography have transformed since the 1970's. A testament to how woman have constantly put themselves at the centre of their artistic practice to self-confidently formulate their claim to equality.
Editorial captured by Noah Pharrell featuring Lorena Durán for Numéro Netherlands Digital.
Yushy Pachnanda's body of work titled Rave To The Grave is now exhibited at VCCP London offices! This project spans a time of total world distress and sheds a rather interesting light on how rave culture has changed...but more importantly, how things have stayed the same.
In the heart of New York’s Chelsea gallery district. Open to the public: April 25-28, 2024. LensCulture New York 2024 is a group show celebrating the richness and diversity of new contemporary photography in many forms, LensCulture New York 2024 celebrates the potent and diverse talents of our international community of photographers...
Welcome to the vibrant community of Rockaway Park. Located between Glastonbury, Bristol, and Bath in the UK. Founded by Mark Wilson, Rockaway Park is a five-acre haven for artists, activists, and individuals seeking an alternative lifestyle.
From battling cancer to finding beauty in every scar and imperfection, 'My Body' tells a story of resilience and strength. Love, in all its forms, resides within us...a reminder of self-love. Written by Robyn Tyers.
Ben Perry is redefining luxury with the ’Twelve Legends’ campaign the Dorchester Collection. Inspired by the iconic guests of Dorchester's past and present-day 'legends' who defy convention. This campaign celebrates a community of trailblazers who dare to be different, elevating Dorchester hotels to legendary status...
Campaign imagery shot by Anais Stupka on BBC breakfast behind Emily Atack and Dr Charlotte Proudman discussing affirmative consent laws
Running nationwide from today (5th March) the campaign will roll out across out of home, press, digital display and social media...
Pro bono campaign in honour of International Women's Day, campaigning to update the UK’s 20-year-old sexual offence laws and introduce the Affirmative Consent model, alongside CPB Agency and Right to Equality...
Street Life is a collaborative group exhibition of street and documentary photography, co-curated by Framelines and David Hill Gallery. This show includes work by 18 photographers, all of whom have featured, or are about to feature, in Framelines magazine.
Develop Career Talks by industry professionals offer insight into the different avenues a creative career can take.
Do we fear artificial intelligence because we fear losing control? As photographic AI grows, many photographers view them as threats, perhaps one day making their craft obsolete. But has artistic expression ever been about control? Our creative impulses have always been more about discovery of self and world. As with any art, meaningful AI artwork could reveal truth and understanding about the human condition...
We talk to Freya Najade about photographing her neighbourhood and how she approached making the most of each season...
The Dorchester Collection asked myself and a small creative team to develop and shoot a new campaign that captures the ethos of DC...
Everyone claims to be into kink these days, but how do the professionals do it? I shadowed Countess Diamond to find out...
Making waves as a fierce creative force in Europes photographic/film industry, Noah Pharrell brings a distinct female vision to projects enhanced by pioneering AI techniques. Her beauty, and lifestyle campaigns echo aesthetic passion and emotional resonance...
AND is an annual selection of some of the best up and coming influential documentary and portrait photographers from across the globe, showcasing in this heterogeneous collection of poignant and inspiring imagery...
I recently embarked on an unforgettable trip to Salinas,Puerto Rico to celebrate Abuela Ana's 99th birthday and enjoy a Christmas with the Figueroa-Rosario-Felton family. This vibrant Puerto Rican-New York family, full of artists and creators..
This pocket sized youth culture bible is illustrated with iconic subculture photography featuring key dates for the new year along with dates from decades gone by that trace youth culture around the world to bring the power of social history into your daily life. From cover shot by Yushy.
Campaign for Stay City Aparthotels shot in Dublin.
AMP Production for perfume luxury brand Amaffi still life shoot in London.
Nico Froehlich captures his home turf of South East London in his ongoing, long term project South of the River. using a mixture of documentary style realism and poetic surrealism, Froehlich celebrates the things he used to try and ignore when he was growing up....
All the photos featured in this book were taken between the hours of 10pm and 6am over the course of a three year period across the city of Cardiff..
2023 has been a busy and successful year for British actor Ben Radcliffe..
I Stayed Up All Night to Find Out. From TikTok-famous curry houses to 160 BPM trance nights, we head out till 6AM to see if Bristolians can rave till down.
Anais Stupka is a London-based, Georgian-Italian multimedia artist who grew up in 14 different parts of the world. At age 12 she became the youngest winner of the World Photography Awards, shortlisted for that award for a second time in 2020 & started working in the world of the arts & activism from a very young age...
Large prints £100. New prints available.
We're a fierce female collective sparking change through art, delving into crucial topics often left unexplored. Our mission is to unleash the truth, raise awareness and create impact! That was HER SAY, now what’s YOURS ?!
This series is about people coming together to play sports in public spaces. I was fascinated by how people go out to play sports in public places building teams with people they are often meeting for the first time on the pitch...
Aries brings together sensibilities from both worlds (high fashion and streetwear) — something that’s far more common today than it was in 2009, when the brand was founded.
IN PHOTOS: LONDONERS COME TOGETHER TO DEMAND A CEASEFIRE IN GAZA. Half a million people flooded the streets of the city, with hundreds taking part in a sit-in to call for the end of violence in Palestine.
The Road to Nowhere celebrates the superpowers of diaspora creatives. Writing, art, and photography from 26 creatives comes together in the new issue of The Road to Nowhere.
Underground Unmastered is a documentary project focusing on the growing number of illegal raves across London and the UK.
Hackney Colours is a lyrical exploration of my neighbourhood to capture its essence and to celebrate difference and the people of this borough.
2023 Winner for Emerging Photojournalism & Documentary for his project South of the River.
“When I put on the mask, I'm transformed. The mask gives me strength. The mask gives me fame. The mask is magical...” — El Hijo del Santo
Blumenhaus Magazine is a luxurious hybrid of an art book and a magazine founded and designed by Camille Gressier and Isabelle Laydier Kristensen, that focuses around botany with a wide approach from philosophy to art, fashion and documentary. For this new issue, we traveled to Ojai to capture the beautiful orange season in the valley with our friend Liv Nowtash, under the luminous snow covered TopaTopa Mountains.
Pomegranate Press and Balm present a new cross-continental group book centered around the loose theme of “Playfulness” — our dual attempt to capture, in some way, what it might mean to have fun, explore and be curious about the world around us. What we uncover when we allow ourselves to look closer at beauty wherever we may find it. Featuring Freya Najade amongst others.
They looked through windows that felt like frames for the art of nature in all its glory, made a fire and talked about life.
The innocence of black boys has always been secured by the limits of their curiosity. A curiosity they shouldn’t chase past a certain line though..
Trenton Junior, is a 27-year-old American photographer living on the East Coast US. Junior found his calling making music, quickly realizing that images held power when words fell short. His passion is unveiling the spirit of overlooked people and communities. He captures the energy of the diaspora with an unanticipated perspective. Like a poet finding verse in silence, Junior makes the invisible visible.
Freya reflects on her formative years in Germany, her instinct-driven photographic practice, and the metamorphosis of her surroundings into powerful visual narratives.
An online gallery space that gives back to important causes through the sale of our curated shop.
Exhibition opening on 14th Sept at The Hackney Museum and Picture Houses
Alex Lutostanska and Morgan Parker are business partners, friends, and fierce advocates for female entrepreneurship.
Kiera will be exhibited at The National Portrait Gallery as part of their year’s Taylor Wessing Photo Portrait Prize 2023. Freya was selected from 5020 entries from 1785 photographers and the exhibition runs from 9th November 2023 to 25th February 2024.
Capturing Cardiff's Drum and Bass Culture Through the Lens of Yushy
NSO Battersea Framing Architecture Project
Now a new generation of British South Asian artists want their music to go global.
A snapshot series covering my time in Botswana.
'For me, just being out on my bike, camera in bag.. is incredibly liberating'
Yushy, the acclaimed photographer, has carved a niche for himself by specialising in capturing the very soul of crowds – be it at protests, riots, festivals, uprisings, or music events.
The Hackney Marshes is part of the new Fotofilmic Journal 17. Print copies will be available from mid July.
Yushy, the acclaimed photographer, has carved a niche for himself by specialising in capturing the very soul of crowds – be it at protests, riots, festivals, uprisings, or music events. With a profound appreciation for detail and an intuitive grasp of the significance of these gatherings, Yushy is a master at peeling back the layers and revealing what lies beneath the surface.
Amaffi’s Luxurious Summer Scents Are Holidays In A Bottle
Amidst the harsh conditions and formidable obstacles, there exists an eerie beauty that only the Arctic landscape can provide. Ben Perry went on this journey to document, as an intrepid observer, the snow-covered ice roads, and majestic mountain ranges.
Doused in bright sunlight, friends and strangers are immortalized in front of Nico Froehlich’s lens, coming together to form “South of the River” — a fond portrait of the area of London where he grew up.
Hear from photographers Zaineb Abelque and Nico Froehlich, in conversation with Rawanne Koumaira, Curator of Youth Programmes at The Photographers’ Gallery.
tender images documenting south east london’s enduring working-class community
Britain’s race delusion - Tomiwa Owolade argues that American culture wars obscure black British identity – but are racial borders less fixed than he admits?
We speak to two agents and a producer to get a sense of how their role has shifted over the years, what they look for and how they keep their roster happy.
Gods, Goddesses, and Jungle Spice: Behind Amaffi's New Perfumes. Out now in Vogue
Nico Froehlich's photographs are a reminder of London's overlooked, authentic elements.
The Spaces in between private view
Thursday 6th July 2023 RSVP to info@ampagency.co.uk
'The Hackney Marshes' 96pp hardcover, cloth bound, gold foiled, 237mm x 285mm. With an introduction by @rosalindjana. Design by @fredshub. Published by @hoxtonminipress
'Cities are built on trade and shops have been a mainstay of human existence for thousands of years. It remains as essential now, as it was then' Photographer Elliot Jones on his latest project 'Everything Must Go' for FWord Magazine
In todays world, even seems to be talking about ADHD, and many kids are being labelled with it. We thought it was important to try and shine a light on the positives surrounding ADHD, given we are working alongside a lot of creatives that do have this condition. We feel artists are a shining example of how ADHD can be a superpower, especially in the field of photography and directing, and here’s why…
Anais & Dax is a photographer/director duo based in Los Angeles and London. Dax Henry and Anaïs Wade met in L.A, fell in love, and have been shooting together ever since.
Freya Najade is a photographer living and working in London. She is especially interested in the commonplace. She finds beauty in moments and places that are often missed and overlooked, and she illuminates tensions and contradictions of our complex realities and the world we live in.
Metz + Racine worked with community led initiative Every One Every Day alongside All in Awe, to deliver morning sessions to help local people improve their photography skills.
Anaïs flew to Texas to shoot for Mother Tongue Magazine back in January. The editors Natalia and Melissa had shared that writer Dina Gachman had pitched a story about her great-aunt who had set fire to her house in protest against her then husband who abused her...
I have a longstanding fascination with shooting people through windows. Outside, looking in or inside looking out. Like an extension of my soul, these images are like seeing the world through my eyes, observing these beautiful everyday moments of life that normally go unnoticed.
Proud to announce Nico Froehlich as the series winner of the Lens Culture Portrait Awards 2023.
James Deavin wins 1st place at the Sony World Photo Awards. An exhibition of his work is up and running now until 4th May at Somerset House.
In pictures: 2023 Sony World Photography Awards
A hitch-hiker in the baking Saudi desert: James Deavin’s best photograph at the Sony Photography Awards
Exhibition coming 4th May exploring community and spaces with GPE London and Art Acumen.
Nico Froehlich explores everyday life in south-east London in this meditative set of images
Foreland Artist spotlight work in progress project.
Ian used to be our neighbor in Venice. As he shared some of his delicious honey from his beehives with us, he told us about how Paul and him rescue feral bees all around Los Angeles, foster them and find them great homes.
As mothers and entrepreneurs, we know all too well the challenges of balancing work and parenting responsibilities.
For International Women’s day, I wanted to bring awareness to and celebrate the strong working women I know, who either have forged a way in for themselves as a minority in their fields...
Digital Nomads - the opportunity to live life on your own terms and create your own path - We say YES to this!
Across the West, racial injustice has become one of the most divisive issues of our age. Debate abounds around racism, identity, diversity, immigration and colonial history, and, in the rush to address injustice, Britain has followed the lead of the world's dominant power: America. We judge ourselves by America's standards, absorb its arguments and follow its agenda. But what if we're looking in the wrong place?
The politics of urban space: who the city is for, who is empowered and who is marginalised? A topic documented by Nico Froehilch and passionately backed by AMP.
Flowers Together pt 2. Conceived as a series of one-day shoots over the course of three years, Metz + Racine welcomed thirteen new collaborators into their studio, and in turn, together onto the printed page.
A selection of photographers represented by Amp Agency have donated works, raising funds for Unicef’s appeal for children affected by the earthquakes in Turkey and Syria.
A subject of constant inspiration, flowers are returned to by the photographic duo Metz and Racine for an exhibition and book, ‘Flowers / Together pt 2’.
Photographic duo Barbara Metz and Eve Racine, who have worked together for 18 years, have turned their talents to flowers with their latest personal project, a limited-edition book titled Flowers / Together Pt. 1
